What is Mass Communication?

The Department of Mass Communication, Advertising & Public Relations offers a Bachelor of Mass Communication. Within that degree program, students can select a specialization in advertising, public relations, or digital media. The curricula in advertising and in public relations prepare students for careers in those fields, and the communication studies option provides a foundation for roles as professional communicators in other fields or for further education at a more advanced level.

Mass communication is mostly a one-way process, with little feedback from the audience, although the Internet is bringing some change, with options that allow people to comment or otherwise provide feedback.

Career Opportunities

The field of mass communications includes:

  • Media Planner
  • Journalist
  • Audio/Video Producer
  • Publisher
  • Videographer
  • New Media Specialist
  • Public Relations Specialist
  • Photojournalist
  • Broadcast Manager
  • Print or Online Editor
  • Social Media Expert
  • Marketer/Advertiser
  • Motivational Speaker
  • Campaigner/Fundraiser


Mass communication plays four roles in society:

  • Surveillance: Provides news and information to the public.
  • Interpretation: Sets a context for new information and provides commentary about its significance and meaning.
  • Socialization: Transmits values within a society, especially in setting models for behavior and attitudes.
  • Entertainment: Entertains through film, radio, television, sound recordings, books, and magazines.


What is Public Relations?

More than ever, thanks in part to the exponential growth of social media and communication technology, public relations managers and specialists have become the cornerstone liaisons between business organizations and the general public. By creating informative and carefully constructed public images, press releases, product and service information, and strategic responses to public inquiries, public relation workers are in a unique position to influence the perceptions of the general masses.

What is advertising?

Advertising focuses on critical thinking, effective communication, writing, editing and visualizing ideas and incorporates elements of social science research, statistics, multicultural studies and visual design. Some general education courses are typically required as well. Subjects studied may include:

What is Digital media?

The rapidly evolving field of digital media offers exciting opportunities to integrate the creativity of art and design with the technology of multimedia production. The Bachelor of Digital Media at KIC College can help you develop the skills to create compelling and engaging digital solutions to serve modern communication needs. Our program features diverse courses and a broad focus that can be applied to a career in digital media development, production and marketing.